Award winning innovation for BT’s global sales force
Creating and delivering a ‘wow factor’ for a sophisticated audience of 1300 sales staff drawn from 33 countries is no easy feat. The challenge was made even bigger by the fact that this audience had been to the same venue previously. A different event was called for. One that was inspiring. One that was special…
We quickly identified that drama, intimacy and engagement were the watchwords. So we designed the main auditorium space ‘in the round’ to ensure every member of the BTGS global sales team felt close to the action. Additional ‘wow factor’ was achieved by using a 360° LED curtain that surrounded the auditorium - the largest ever used. Four flown screens provided detailed speaker support and video for speaker close ups and key messages.
A strong theme, focused content and additional touches, like on-stage customer interviews and an interactive game, ensured a landmark event that sent delegates back to their bases motivated, inspired and 100% clear of their objectives and the company’s expectations.
Winner of ‘Live Event of the Year’, AV Awards - Judges’ quote:
"Acclaim’s project for BT used technology more familiar to rock and roll environments – the softLED screens used on U2 tours – in a corporate environment to successfully motivate an audience which had its annual conference at the same venue for the third year running. The use of AV technology to surround the audience, combined with clever theming and the use of different activities, created a modern classic in terms of motivational events."