BT Awards Ceremony
StorageTek
Netstore
Our Clients
British Telecom
ComMedica
Deutsche bank
Fujifilm Sericol
Fujitsu Siemens Computers
Microsoft
Marketing Communications Consultants Association
Netstore
Nortel
Storage Technology Corporation
Time Warner
The Walt Disney Company
|
|
StorageTek Pan European Motivational Sales Conference, 2005
Brief: We want to motivate, inspire and reward our sales and marketing teams. We want to train them to succeed. We want to restore our pride, our confidence, our passion.
Solution: Developed event strategy, key message, agenda and experience for 600 delegates - internal promotion, speaker presentations, motivational activities, dinners and entertainment, video content, product displays and training workshops. Full logistical management, including venue sourcing and negotiation. Served 8,500 meals! Delivered by a team of 30 people, plus an extended team of suppliers. Venue: Grimaldi Forum, Monaco.
Change management: The initial brief was to create a 'meeting' with more of a business and educational focus. Six weeks into the project, we picked up on a comment from the CEO that it should be more of a motivational event and include an element of reward. This completely changed our focus. We proposed changing the original format, agenda and location (Athens). The client agreed.
Results: 95% of delegates said they found the experience "exciting," 82% said the communication was "clear", 77% confirmed the event "supported my objectives."
Client quotes: "I was treated like a VIP from the moment I arrived. I feel all my hard work has been recognised." "Great team building event." "It left me feeling very up-beat for our prospects and the sales year ahead."
|
 |
