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  • Work
  • BT Global Services

Sales Kick Off

The audience

  • 1,250 international sales executives
  • BT senior management
  • Global marketing teams

The message

Creating and delivering a ‘wow factor’ for a sophisticated audience of 1300 sales staff, from 33 countries is no easy feat - especially as the audience had been to the same venue before. So we quickly identified that drama, intimacy and engagement were the watchwords. Delegates were to go back to their bases motivated, inspired and 100% clear of their objectives and the company’s expectations.

The result

“Acclaim’s project for BT used technology more familiar to rock and roll environments – the soft LED screens used on U2 tours – in a corporate environment to successfully motivate an audience which had its annual conference at the same venue for the third year running. The use of AV technology to surround the audience, combined with clever theming and the use of different activities, created a modern classic in terms of motivational events.”

Judges’ quote

Winner of ‘Live Event of the Year’,
AV Awards